Member Newsletter

Julie Pingston was at Destinations International in Toronto this past week to share best practices on Accessible Travel. She, alongside a colleague from Visit Mesa, presented a session on how Greater Lansing is working hard to make our destination welcoming and inclusive for all visitors.

Learn more about our accessible travel and sensory-friendly offerings.

Pictured: Alison Brooks and Julie Pingston

Have you ever wondered how you can take advantage of all of the social media tools available to your organization, but don’t know where to start? You don’t want to miss this valuable educational event brought to you by the Greater Lansing CVB and Brian Matson of TwoSix Digital.

Brian is an industry leader in the digital marketing space for the hospitality industry and consults with a wide arrange of destinations across the country. He will share his expertise at our upcoming member seminar.

Tuesday, September 20, 2022
8:30 am Networking
9-10 am Presentation

Henry Center for Executive Development

Cost: Complimentary for GLCVB Members

Social Media Marketing Tactics & Promotion You Can Do

Session Description: This one-hour workshop will feature valuable information that will help your organization leverage social media to gain maximum results. Learn strategies to help organize your day-to-day activities including content planning and development, distribution and helpful tips to master the most relevant social channels for your organization. Get valuable insights about social media advertising to help your organization get the very most out of your digital marketing efforts.

BIO: Brian Matson is the Senior Director of Strategy and Education at TwoSix Digital. Brian has been a part of the travel and tourism industry since 2003 and was the longtime Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business or organization’s marketing initiatives due to his vast experience working directly with destinations, resorts, attractions, and small businesses along with his vast knowledge of digital marketing

The time has come for two-way street conversions happening in Downtown Lansing. The conversions of Capitol and Grand Avenue between Oakland and Washtenaw are scheduled to take place August 6 and 7 weather-permitting. The conversion will include pavement marking, sign and signal changes. To keep the public informed, answer any questions you may have, etc. the City of Lansing will be hosting an in-person, open house style meeting on Wednesday, August 3, 2022, from 4:00pm to 5:45pm. The meeting will be held in the lobby of City Hall, located at 124 W. Michigan Avenue. Please contact the City of Lansing Public Service Department at 517-483-4456 with any questions or for more information

The GLCVB has launched a summer campaign showcasing the many attractions and things to do in the Capital region throughout the summer. The campaign invites residents and visitors to come enjoy everything in their own backyards and by supporting the local tourism industry, we can keep Greater Lansing great! Help us spread the word as the campaign kicks off in early June and runs all summer.

On Thursday, July 28, 2022, the 2000 & 2001 Lansing Everett girls basketball team joined other legendary Lansing athletes in the Greater Lansing Sports Hall of Fame for winning back-to-back state titles. No other Greater Lansing program has won back-to-back girls basketball state titles in the Michigan High School Athletic Association's two largest divisions.

The Greater Lansing Sports Authority's, Miranda Coleman was a part of that championship team. Congratulations Miranda and the Lansing Everett girls basketball team!

Thank you to all who came out to the recent Scavenger Hunt Mixer in downtown Lansing. It was a fun-filled event with lots of tasty treats! Thank you to the members who participated.

June 2022 - 58.2% | June 2021 - 53%
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