Member Newsletter

August 2022

President's Message

Julie Pingston, President

It was an energizing week last week when 1337 destination marketing professionals gathered for our annual conference in Toronto. I had the privilege of presenting a breakout session with my colleague from Visit Mesa about Accessibility at the Destination level by highlighting Lansing’s Sensory Friendly and Accessibility Initiatives. The session was very well received and opened doors to further conversation on the topic throughout the conference.

In addition, there were a number of sessions related to diversity, equity and inclusion that will help the ongoing work of our DEI initiatives for the future. I was able to reconnect with our consultant from Tourism Diversity Matters as well as was able to engage with fellow destination leaders about their pathways related to DEI.

During the conference, I was also able to interact with a number of colleagues and vendors offering new ideas and best practices that I’m looking forward to exploring for the Lansing region.

When people come together for meetings, the energy and ideas generated are invaluable for future momentum and success.  #meetingsmeanbusiness

Please reach out to me at if you have any questions or insights.  Thank you!


Julie Pingston was at Destinations International in Toronto this past week to share best practices on Accessible Travel. She, alongside a colleague from Visit Mesa, presented a session on how Greater Lansing is working hard to make our destination welcoming and inclusive for all visitors.

Learn more about our accessible travel and sensory-friendly offerings.

Pictured: Alison Brooks and Julie Pingston

Have you ever wondered how you can take advantage of all of the social media tools available to your organization, but don’t know where to start? You don’t want to miss this valuable educational event brought to you by the Greater Lansing CVB and Brian Matson of TwoSix Digital.

Brian is an industry leader in the digital marketing space for the hospitality industry and consults with a wide arrange of destinations across the country. He will share his expertise at our upcoming member seminar.

Tuesday, September 20, 2022
8:30 am Networking
9-10 am Presentation

Henry Center for Executive Development

Cost: Complimentary for GLCVB Members

Social Media Marketing Tactics & Promotion You Can Do

Session Description: This one-hour workshop will feature valuable information that will help your organization leverage social media to gain maximum results. Learn strategies to help organize your day-to-day activities including content planning and development, distribution and helpful tips to master the most relevant social channels for your organization. Get valuable insights about social media advertising to help your organization get the very most out of your digital marketing efforts.

BIO: Brian Matson is the Senior Director of Strategy and Education at TwoSix Digital. Brian has been a part of the travel and tourism industry since 2003 and was the longtime Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business or organization’s marketing initiatives due to his vast experience working directly with destinations, resorts, attractions, and small businesses along with his vast knowledge of digital marketing


The time has come for two-way street conversions happening in Downtown Lansing. The conversions of Capitol and Grand Avenue between Oakland and Washtenaw are scheduled to take place August 6 and 7 weather-permitting. The conversion will include pavement marking, sign and signal changes. To keep the public informed, answer any questions you may have, etc. the City of Lansing will be hosting an in-person, open house style meeting on Wednesday, August 3, 2022, from 4:00pm to 5:45pm. The meeting will be held in the lobby of City Hall, located at 124 W. Michigan Avenue. Please contact the City of Lansing Public Service Department at 517-483-4456 with any questions or for more information

The GLCVB has launched a summer campaign showcasing the many attractions and things to do in the Capital region throughout the summer. The campaign invites residents and visitors to come enjoy everything in their own backyards and by supporting the local tourism industry, we can keep Greater Lansing great! Help us spread the word as the campaign kicks off in early June and runs all summer.

Learn more about Love Lansing Like a Local

On Thursday, July 28, 2022, the 2000 & 2001 Lansing Everett girls basketball team joined other legendary Lansing athletes in the Greater Lansing Sports Hall of Fame for winning back-to-back state titles. No other Greater Lansing program has won back-to-back girls basketball state titles in the Michigan High School Athletic Association's two largest divisions.

The Greater Lansing Sports Authority's, Miranda Coleman was a part of that championship team. Congratulations Miranda and the Lansing Everett girls basketball team!

Read More

Thank you to all who came out to the recent Scavenger Hunt Mixer in downtown Lansing. It was a fun-filled event with lots of tasty treats! Thank you to the members who participated.

Highlights from the Mixer

In order to raise awareness of the many rewarding careers in the hospitality and tourism industry, the Greater Lansing CVB is partnering with community stakeholders and building connections with local education institutions to help connect job seekers with open hospitality positions in the region. 

Hotels, restaurants, attractions, event venues, and more can post their open job positions on the GLCVB Workforce Development website to connect with job seekers. 

Together we can continue to make Greater Lansing an incredible destination.

Learn More

The Jefferson Mason celebrated their Grand Opening at a Ribbon Cutting on July 18, 2022. This new business is located in downtown Mason. It is owned and operated by Sarah Russell and is a multi-use rentable storefront for business meetings, private gatherings, book clubs, photography sessions, networking events, pop-up markets, and much more!

 The Venue by Eleven 11 Events celebrated their grand opening July 15, 2022. This new event space is owned by Phebeit Ingham and is located in the former Tequila Cowboy Space in the Lansing Mall. This new space will accommodate up to 995 people for weddings, corporate events, parties, concerts, meetings, and more!

Learn More

The Greater Lansing Hispanic Chamber invites GLCVB members to an exclusive event on Monday, August 22, 2022, from 8:30 a.m. to 1:00 p.m. The event, Road to Retail, is sponsored by Meijer. This event is for restaurant owners, food entrepreneurs, and retail product sellers. The focus is to help businesses learn how to bring their product to retail. 

Road to Retail is being held at Meijer 84 at 6463 W Mount Hope Hwy, Lansing MI 48917.

Please RSVP as space is limited. One business is limited to 2 seats. 

Learn More & RSVP

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Sign up for free member portal training! In-person and zoom options are available.

Stay In the Know with the Member Portal: 

  • Access the convention calendar – see who’s in town. Great for outbound marketing

  • Update your business website listing for both and

  • Update your contact information

  • Update your photos within your website listing

  • Offer a discount or special offer coupon

  • Connect with industry peers

  • Respond to Hotel, Meeting Facility, or Sports Venue leads

  • Pay Membership Dues Invoice

  • Post a hospitality job opening on the website

  • Post a public event to the website

Read More

Upcoming Conventions & Sports Events

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