CTA Information

It is that time of the year! Time to renew your CTA for 2023!

The Early Bird price of $10 for renewal is valid until October 31, 2023. The price will go up to $20 in November.

For step-by-step instructions, attractions & points, and open officer hours to stop in for help, visit CTA Renewal.

Feel free to contact Melissa Nay at or 517-204-4064 if you have any questions that are not answered on the CTA Renewal webpage.

The Greater Lansing Certified Tourism Ambassador (CTA) Program had the honor of awarding the 60,000th CTA designation in the world, via our international accreditation firm, the Certified Tourism Ambassador Network! Melissa Zemer, of Lansing Entertainment and Public Facilities Authority (LEPFA) was the lucky recipient of this honor.

To celebrate this milestone, Melissa Nay, our membership & community outreach manager, surprised Melissa Zemer at her place of employment, the Lansing Center, with a bouquet of balloons, a certificate, and suite tickets at a Lugnuts game.

The Certified Tourism Ambassador Network was formed in 2006 to increase regional tourism by inspiring front-line hospitality employees and volunteers to turn every visitor encounter into a positive experience.

Congratulations Melissa!
Photo: Melissa Nay and Melissa Zemer

The Team Lansing Foundation, along with the Greater Lansing Convention and Visitors Bureau (GLCVB), is pleased to recognize Heather Cooper Kim, CTA as the Greater Lansing Certified Tourism Ambassador Star of the Year. Kim was honored at the Greater Lansing CVB Annual Meeting held on March 2, 2023 at the The Venue By Eleven 11 Events in Lansing.

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CTAs in Action!

Choose LansingTM is proud to bring this exciting certification program to our region. The program strives to inspire and motivate our front-line employees and volunteers to turn every visitor encounter into a positive experience! Utilize your skills to make each and every visitor feel like they belong here and help in making Greater Lansing a home away from home!  

Become a CTA

For $20 participants take a half-day course and an open book exam to become a CTA. This well-recognized designation comes with a stylized lapel pin and a lot of new-found pride in the region.

Register Today at CTA Network. Once on the site, click the yellow SUBMIT EMAIL button without entering an email. This will allow you to set up a new account.

  • Wednesday, October 25, 2023 | 1-5 PM

  • Thursday, November 30, 2023 | 8:30 AM-12:30 PM

All classes will be located at the Choose LansingTM offices, located at 500 E. Michigan Ave.  Ste 180. Free parking is available in the back of the building that can be accessed from both Cedar & Larch Streets. Light refreshments are provided at each class.

Benefits of Becoming a CTA

  • Provides a meaningful credential
  • Builds valuable skills
  • Career advancement
  • Networking opportunities
  • Receive regular advice and updates
  • Rewards and incentives

To learn more about this national program located right here in Lansing and the benefits it can offer to you, visit CTA Network Benefits to CTAs.

Want to discover why thousands of individuals across the U.S. have become CTAs for their respective communities? Contact Melissa or fill out the form below to learn more about the program and to join the next CTA class.

Melissa Nay

Melissa Nay, CTA Membership and Community Outreach Manager



Learn more about Melissa