CTA Information

CTAs in Action!

Choose LansingTM is proud to bring this exciting certification program to our region. The program strives to inspire and motivate our front-line employees and volunteers to turn every visitor encounter into a positive experience! Utilize your skills to make each and every visitor feel like they belong here and help in making Greater Lansing a home away from home!  

Become a CTA

For $20 participants take a half-day course and an open book exam to become a CTA. This well-recognized designation comes with a stylized lapel pin and a lot of new-found pride in the region.

Register Today at CTA Network. Once on the site, click the yellow SUBMIT EMAIL button without entering an email. This will allow you to set up a new account.

The Team Lansing Foundation, along with Choose LansingTM, is pleased to recognize Tracy Welch, CTA as the Greater Lansing Certified Tourism Ambassador Star of the Year. Tracy was honored at the Choose LansingTM Annual Meeting held on February 27, 2024 at the Breslin Center in East Lansing, Michigan.

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  • Thursday, June 20, 2024 from 1 p.m. - 5 p.m.

  • Tuesday, September 24, 2024 from  8:30 a.m. - 12:30 p.m.

  • Wednesday, October 23, 2024 from 1 p.m. - 5 p.m.

  • Monday, November 25, 2024 from 8:30 a.m. - 12:30 p.m.

All classes will be located at the Choose LansingTM offices, located at 500 E. Michigan Ave.  Ste 180. Free parking is available in the back of the building that can be accessed from both Cedar & Larch Streets. Light refreshments are provided at each class.

Register for a class.

Apply to the Kristina Scholarship Fund

Contact Melissa Nay with any or by phone at 517-377-1410.

Benefits of Becoming a CTA

  • Provides a meaningful credential
  • Builds valuable skills
  • Career advancement
  • Networking opportunities
  • Receive regular advice and updates
  • Rewards and incentives

To learn more about this national program located right here in Lansing and the benefits it can offer to you, visit CTA Network Benefits to CTAs.

Want to discover why thousands of individuals across the U.S. have become CTAs for their respective communities? Contact Melissa or fill out the form below to learn more about the program and to join the next CTA class.

Melissa Nay

Melissa Nay, CTA Membership and Community Outreach Manager



Learn more about Melissa