CTA Information


During the annual meeting, the GLCVB recognized many of the region's 400 Certified Tourism Ambassadors that are dedicated to making every visitor experience a positive one. Those acknowledged include 34 CTAs that have served the community for five years and 52 CTAs that have served for 10 years. Amy Piper, CTA local author of 100 Things to Do in Lansing Before You Die was celebrated as the CTA Star of the Year.

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CTAs in Action!

The Greater Lansing Convention & Visitors Bureau is proud to bring this exciting certification program to our region. The program strives to inspire and motivate our front-line employees and volunteers to turn every visitor encounter into a positive experience! Utilize your skills to make each and every visitor feel like they belong here and help in making Greater Lansing a home away from home!  

Become a CTA

For $20 participants take a half-day course and an open book exam to become a CTA. This well-recognized designation comes with a stylized lapel pin and a lot of new-found pride in the region.

Register Today at CTA Network. Once on the site, click the yellow SUBMIT EMAIL button without entering an email. This will allow you to set up a new account.

  • Wednesday, February 1, 2023 | 8:30 AM-12:30 PM

  • Tuesday,  March 21, 2023 | 8:30 AM-12:30 PM

  • Monday, April 17, 2023 | 1-5 PM

  • Wednesday, May 24, 2023 | 8:30 AM-12:30 PM

  • Thursday, June 22, 2023 | 1-5 PM

  • Tuesday, September 19, 2023 | 8:30 AM-12:30 PM

  • Wednesday, October 25, 2023 | 1-5 PM

  • Thursday, November 30, 2023 | 8:30 AM-12:30 PM

All classes will be located at the Greater Lansing CVB offices, located at 500 E. Michigan Ave.  Ste 180. Free parking is available in the back of the building that can be accessed from both Cedar & Larch Streets. Light refreshments are provided at each class.

Benefits of Becoming a CTA

  • Provides a meaningful credential
  • Builds valuable skills
  • Career advancement
  • Networking opportunities
  • Receive regular advice and updates
  • Rewards and incentives

To learn more about this national program located right here in Lansing and the benefits it can offer to you, visit CTA Network Benefits to CTAs.

Want to discover why thousands of individuals across the U.S. have become CTAs for their respective communities? Contact Melissa or fill out the form below to learn more about the program and to join the next CTA class.

Melissa Nay

Melissa Nay, CTA Membership and Community Outreach Manager