Membership Benefits

What can a Choose LansingTM membership do for you? By joining our organization you are becoming a member of a very special partnership to advance a vision of Greater Lansing in an ideal community to both live and visit! Give YOUR business direct access to the over 5.3 million visitors to the Greater Lansing region every year through a variety of marketing initiatives, in print, online and face-to-face. What else? How about these advantages!

Digital Communications

Choose LansingTM promotes its members through a dynamic, state-of-the-art digital communications strategy. and are award-winning, mobile friendly websites designed to offer potential visitors, meeting planners, and community residents an easy way to locate information about the best that Greater Lansing has to offer. All hospitality members receive a FREE listing on both sites, including contact information, business description and pictures. A link to your own website is provided FREE of charge. Additional ways to promote your business are to submit your public events to our calendar of events and upload special offers, coupons, discounts and packages in the Choose LansingTM Partner Portal.

Social Networks like Facebook and Instagram allow Choose LansingTM to promote member businesses through a comprehensive social marketing presence. You may find your business featured in one of the Choose LansingTM blogs or interactive sites like YouTube, Linkedin and Pinterest.

The Choose LansingTM Member eNewsletter is a monthly digital communication to members containing Choose LansingTM and local hospitality news, upcoming member events, a regional convention calendar and much more.

Greater Lansing Official Visitor Inspiration Guide

This is the Choose LansingTM premier marketing publication. It is an annual, four-color print publication with a circulation of 130,000 copies. The Visitor Guide is designed to promote the Greater Lansing area to visitors, meeting planners, tour operators, convention delegates and residents. It has a wide, targeted distribution (see below). All Choose LansingTM members have access to a supply of the publication for distribution.

Visitor Guide Distribution: Meridian Mall, Lansing Center, Lansing Mall, all Michigan Interstate Welcome Centers, area hotels and B&Bs, MSU, Preuss Pets, Capital Region International Airport, and relocation packages of both the Greater Lansing’s top realtors and the Lansing Regional Chamber of Commerce.

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Greater Lansing Certified Tourism Ambassador Program

Confidential Convention Calendar

Available within the Choose LansingTM Partner Portal on, the calendar is a twelve-month-plus, exclusive listing of conferences, conventions, trade shows and special events scheduled in the Greater Lansing area. Information such as contact name, address, type/size of event and meeting location is included in this invaluable sales and staffing tool. Great for your outbound marketing!

Member Programs:

Throughout the year, various FREE events are held to promote business-to-business networking as well as provide valuable opportunities for members to showcase their businesses.

Networking Social Events are held periodically, allowing members to network with fellow members and guests. You can maximize the return on your membership investment by networking with experts in your field.

Free Educational Seminars are held periodically on topics ranging from marketing to finance and technology. Be sure to attend our CVB 101: Learn how to market your business to meetings, conferences and sports events

Choose LansingTM Welcome Signs are provided to you as a member benefit. The colorful two-sided signs should be displayed at your front entrance. Each month Choose LansingTM sends inserts, welcoming groups and sporting events to Greater Lansing.

Choose LansingTM Annual Holiday Showcase Event is typically held in December and is designed to allow hospitality-focused members to meet directly with meeting planners to showcase their goods and services in a trade show type venue. This FREE holiday event has proven to be an extremely effective networking tool.

Referrals & Sales Leads

The Services Department makes referrals on behalf of members for products, meeting venues, and services needed by visiting groups. Regularly, member information is distributed by Choose LansingTM employees at major conventions, events and trade shows.

Restaurant Reservation Service

The Choose LansingTM staffs a restaurant reservation booth provided to large conventions and trade shows utilizing the Lansing Center. The booth displays menus from all participating member restaurants and makes reservations on behalf of the guest.

Questions about benefits? Call the membership department at (517) 377–1410.