Mission & Staff Directory
To inspire visitors and community partners to love Greater Lansing as much as we do! Which goes hand in hand with our mission, to promote the region as a visitor destination to impact the area’s economy.
What that boils down to is we want you to love Greater Lansing just like we do. Whether you’re traveling for a sports tournament, professional conference or to visit our many attractions, we want your trip to be successful, memorable and, of course, just plain fun.
Who We Are
The GLCVB is a Destination Marketing Organization for the mid-Michigan region. We are a regional Destinations International (DI) accredited nonprofit organization focused on bringing visitors to Clinton, Eaton and Ingham counties. We have a 60-year history as an economic catalyst for the hospitality industry in the region. The GLCVB's budget is approximately $3M and is primarily funded from marketing assessments, occupancy taxes, advertising revenue and membership dues.