Mission & Staff Directory
Our Vision & Mission
The vision of Choose Lansing® is to inspire everyone to celebrate and love Greater Lansing as much as we do! Which goes hand in hand with our mission, to positively impact our community’s quality of life by developing the region as a visitor destination.
What that boils down to is we want you to love Greater Lansing just like we do. Whether you’re traveling for a sports tournament, professional conference or to visit our many attractions, we want your trip to be successful, memorable and, of course, just plain fun.
Organizational Statement
Choose Lansing® – Plan on Something Greater
For more than 60 years, Choose Lansing® has been a leading voice for the hospitality industry in mid-Michigan, inspiring people to visit and plan their meetings, conventions, and sports tournaments in Greater Lansing. As home to the state Capitol, Michigan State University, and world-class attractions, lodging and dining; it’s easy to inspire visitors to love Lansing as much as we do. Choose Lansing® – plan on something Greater!
Who We Are
Choose Lansing® is a Destination Marketing Organization for the mid-Michigan region. We are a regional Destinations International (DI) accredited nonprofit organization focused on bringing visitors to Clinton, Eaton and Ingham counties. We have a 60-year history as an economic catalyst for the hospitality industry in the region. Choose LansingTM's budget is approximately $6M and is primarily funded from marketing assessments, occupancy taxes, advertising revenue and membership dues.
DEAI Statement
Choose LansingTM will champion the values of diversity, equity, accessibility, and inclusion. We will celebrate our region’s rich heritage and community. We will foster an authentic, universally accessible, and welcoming destination for all.
Department: Administration, Finance & Membership/CTA | Business Development & Event Services | Marketing Communications | Lansing Sports Commission
Administration, Finance & Membership/CTA



Beth Jespersen, CTA Research & Technology Systems Manager

Melissa Nay, CTA Director of Membership & Community Engagement

Anne Lavender, CTA Executive Coordinator

Cindy Holmes, CTA Membership & Visitor Services Coordinator

David Buckenberger, CDME, CMP, CTA Senior VP of Business Development
Dave works with all groups that come to Lansing.
Learn More About David

Kristy Doak, CMP, CTA Director of Sales for the Lansing Center
Kristy works with all market segments that utilize the Lansing Center for their meeting space. Learn More About Kristy

Stephanie Wohlfert, CMP, CTA Director of Sales, State Accounts
Stephanie works with state associations and government markets. Learn More About Stephanie

Ariel Backus, CMP, CTA Director of Sales, National Accounts
Ariel works with national/regional associations, Michigan State University, and corporate markets. Learn More About Ariel

Elaine Unger, CTA Sales Manager of the Lansing Center

Brandie Putnam, CMP, CTA Senior Convention Services Manager
Brandie works with different market segments, including some of the biggest convention events in the community. Learn More About Brandie

Jenn Morden, CTA, CMP Convention Services & Events Manager

Dani Johnson, CTA Sales Manager


Abby Feltzer, CTA Sales & Services Coordinator

Meghan Ziehmer, STS, CTA Executive Director

Tom Kinder, STS, CTA Director of Sports Development

Miranda Coleman, STS, CTA Sports Services Manager

Barbara Powers-Garmyn, CTA Sports Event Manager

Kendall Boelman, CTA Sports Coordinator

Tracy Padot, CTA Chief Marketing Officer

Lori Lanspeary, CTA Manager of Marketing and Community Engagement

Valeri Gill, CTA Manager, Creative Services

Amie Lucas, CTA Manager, Digital Marketing & Content

Adrienne Cooley, CTA Manager, Social Media & Communications
