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The Greater Lansing Blog

Author

Ariel Backus, CMP, CTA

Ariel Backus has been a member of the Choose Lansing^TM sales team since August 1, 2022. She is a sales manager with a focus on serving the national/regional association, Michigan State University, and corporate markets.

Ariel is a Certified Meeting Professional (CMP) and a Certified Tourism Ambassador (CTA). She is currently working on her Doctorate of Strategic Leadership.

Catering spread and LANSING sign at a reception at Grewal Hall in Lansing.

Small Shops, Big Impact: Lansing’s Secret Ingredient for Great Events

By Ariel Backus, CMP, CTA on Oct. 29, 2025

When you plan your next meeting or conference in Greater Lansing, you’re not just selecting a venue; you’re choosing a community. Incorporating Lansing’s locally owned, small businesses into your event adds authenticity, flavor, and heart. Think locally roasted coffee breaks, hand-crafted attendee gifts, homegrown entertainment, and custom décor inspired by the region…

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Blue skies and greenery looking over Michigan State University from Rock Bar at the Graduate

Park Once and Explore: Walkable East Lansing Makes Meetings and Events Effortless

By Ariel Backus, CMP, CTA on Sep. 17, 2025

Hosting a meeting or conference in East Lansing means less time commuting and more time connecting—everything is right within walking distance. When it comes to planning a memorable and seamless event, location and walkability are everything, and downtown East Lansing delivers both in spades. With…

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Woman working on her laptop

5 Ways to Set and Focus on Goals as a Meeting Planner

By Ariel Backus, CMP, CTA on Jan. 21, 2025

As you set your personal goals for the new year, don't forget to include your professional goals for meeting success! Not sure where to start? Here are my top five tips, plus a helpful exercise, for not only creating your personal and professional goals, but sticking to them. Figure out what…

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