Member Newsletter

Have you ever wondered how you can take advantage of all of the social media tools available to your organization, but don’t know where to start? You don’t want to miss this valuable educational event brought to you by the Greater Lansing CVB and Brian Matson of TwoSix Digital.

Brian is an industry leader in the digital marketing space for the hospitality industry and consults with a wide arrange of destinations across the country. He will share his expertise at our upcoming member seminar.

Tuesday, September 20, 2022
8:30 am Networking
9-10 am Presentation

Henry Center for Executive Development

Cost: Complimentary for GLCVB Members

Social Media Marketing Tactics & Promotion You Can Do

Session Description: This one-hour workshop will feature valuable information that will help your organization leverage social media to gain maximum results. Learn strategies to help organize your day-to-day activities including content planning and development, distribution and helpful tips to master the most relevant social channels for your organization. Get valuable insights about social media advertising to help your organization get the very most out of your digital marketing efforts.

BIO: Brian Matson is the Senior Director of Strategy and Education at TwoSix Digital. Brian has been a part of the travel and tourism industry since 2003 and was the longtime Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business or organization’s marketing initiatives due to his vast experience working directly with destinations, resorts, attractions, and small businesses along with his vast knowledge of digital marketing

After five years at the GLCVB, Stephanie Wohlfert has been promoted to Senior Sales Manager! Stephanie will take on the lead role in developing and managing multiple professional meeting groups, as well as the GLCVB Partner Meetings. Congratulations, Stephanie!

We are excited to introduce Ariel Backus, our new Sales Manager!

Ariel joins the GLCVB sales team with more than 10 years of event management and sales experience. She will establish and grow relationships with industry partners and community members.

Welcome to the team, Ariel!

The GLCVB is excited to introduce Dani Schneider, our new Sales and Services Coordinator.

Dani brings event organization, office management, and customer service experiences to the GLCVB sales team.

Welcome to the team, Dani!

Do you have a special offer or coupon you want to share this holiday season? Are you throwing a fun event? Let us help you promote it!

Log into the member portal and submit your coupon or event to entice visitors to come experience your business.

July 2022 – 58.8% | July 2021 – 55.0%
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