Member Newsletter

September 2022

President's Message

Julie Pingston, President

As a result of the pandemic, in March of 2020 the staff of the GLCVB went from 33 team members to 5 team members overnight.  Throughout the past two years, the team slowly grew back to 19 team members who have worked tirelessly to advance our mission to positively impact our community’s quality of life by developing the region as a visitor destination.

At the midpoint this year, the GLCVB Board of Directors thoughtfully advanced a budget adjustment which allowed us to hire new positions for our sales, sports and marketing departments.  These positions have recently been filled and we are thrilled to welcome the new energy, creativity and ideas that the additional team members bring.  Balanced with the dedication and expertise of the existing team, the GLCVB is now well positioned to implement new strategies, serve our clients more strongly and promote our members more broadly to further enrich our community. Keep an eye on this newsletter for updates and introductions to our growing team.

As we engage in the planning process for the 2023 Marketing Plan we value any insights and opportunities you would like to share with us.  The team at the GLCVB is positioned to move into 2023 with a focus on the growing future of the visitor economy in our region.

Please reach out to me at if you have any questions or insights.  Thank you!


Have you ever wondered how you can take advantage of all of the social media tools available to your organization, but don’t know where to start? You don’t want to miss this valuable educational event brought to you by the Greater Lansing CVB and Brian Matson of TwoSix Digital.

Brian is an industry leader in the digital marketing space for the hospitality industry and consults with a wide arrange of destinations across the country. He will share his expertise at our upcoming member seminar.

Tuesday, September 20, 2022
8:30 am Networking
9-10 am Presentation

Henry Center for Executive Development

Cost: Complimentary for GLCVB Members

Social Media Marketing Tactics & Promotion You Can Do

Session Description: This one-hour workshop will feature valuable information that will help your organization leverage social media to gain maximum results. Learn strategies to help organize your day-to-day activities including content planning and development, distribution and helpful tips to master the most relevant social channels for your organization. Get valuable insights about social media advertising to help your organization get the very most out of your digital marketing efforts.

BIO: Brian Matson is the Senior Director of Strategy and Education at TwoSix Digital. Brian has been a part of the travel and tourism industry since 2003 and was the longtime Marketing Director at the Fargo-Moorhead Convention and Visitors Bureau where he pioneered several digital and social media promotional programs that included various forms of content development and distribution. Brian received the Explore Minnesota Travel Marketing Excellence Award and the North Dakota Governor’s Award for Tourism Marketing for his efforts. He’s a well-recognized speaker at state, regional, and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees. He’s a great asset to the development of any business or organization’s marketing initiatives due to his vast experience working directly with destinations, resorts, attractions, and small businesses along with his vast knowledge of digital marketing


We are excited to introduce Ariel Backus, our new Sales Manager!

Ariel joins the GLCVB sales team with more than 10 years of event management and sales experience. She will establish and grow relationships with industry partners and community members.

Welcome to the team, Ariel!

Learn More About Ariel

The GLCVB is excited to introduce Dani Schneider, our new Sales and Services Coordinator.

Dani brings event organization, office management, and customer service experiences to the GLCVB sales team.

Welcome to the team, Dani!

Learn More About Dani

As the weeks pass, the weather turns cool and for Michigan State University football fans, it’s the season of tailgating and the satisfaction of a good Spartan victory.

Listen carefully and you’ll hear not only the bells of Beaumont Tower but the rallying cry of “Go Green!” followed by the answer of “Go White!” Some may argue that THIS, this season right here, is the most wonderful time of the year.

Learn More

In order to raise awareness of the many rewarding careers in the hospitality and tourism industry, the Greater Lansing CVB is partnering with community stakeholders and building connections with local education institutions to help connect job seekers with open hospitality positions in the region. 

Hotels, restaurants, attractions, event venues, and more can post their open job positions on the GLCVB Workforce Development website to connect with job seekers. 

Together we can continue to make Greater Lansing an incredible destination.

Learn More

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New Members

Blue Owl Coffee Old Town

We are united as a family, anchored in the cause of bringing lasting hope to the world around us through music, coffee, or by whatever means…

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At Cakes-A-Bloomin’, we are backed by more than 40 years of experience and offer only the most beautiful, delicious cakes using the best…

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Sign up for free member portal training! In-person and zoom options are available.

Stay In the Know with the Member Portal: 

  • Access the convention calendar – see who’s in town. Great for outbound marketing

  • Update your business website listing for both and

  • Update your contact information

  • Update your photos within your website listing

  • Offer a discount or special offer coupon

  • Connect with industry peers

  • Respond to Hotel, Meeting Facility, or Sports Venue leads

  • Pay Membership Dues Invoice

  • Post a hospitality job opening on the website

  • Post a public event to the website

Read More

Upcoming Conventions & Sports Events

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