Member Newsletter

October 2022

President's Message

Julie Pingston, President

It’s underway! We are excited to begin the rebranding process for the Greater Lansing CVB to be able to best reflect the mission of the organization as we move into 2023. We have partnered with NorthStar Destination Strategies and are looking forward to their onsite visit in mid-October followed by their recommendations for the GLCVB.

We would appreciate the valuable insights of our members in this process by participating in a focus group or by completing the rebranding survey. Please see the information within the newsletter on how you can participate.

Through the GLCVB Board members, staff and members and community partners, we are looking forward to presenting a brand that will capture all we offer to our visitors and clients.

Please reach out to me at if you have any questions or insights. Thank you


We need your help! The Greater Lansing Convention and Visitors Bureau and the Greater Lansing Sports Authority are in the process of developing a new name and refreshed brand for the two organizations. We have begun a research initiative to uncover what is unique and distinct about our area and how to communicate that with residents and visitors. To facilitate this work, we have partnered with a national leader in marketing places, North Star Place Branding and Marketing. North Star will be in Greater Lansing from October 10-13 for tours, interviews and focus groups. 

We’d love to have you share your perspective on the region’s strengths, weaknesses, and opportunities at an upcoming focus group. Please join us on one of the following dates:

- Tuesday, October 11th | 1:45-3 pm

- Wednesday, October 12th | 9:45 – 11 am

- Wednesday, October 12th | 2-3:30 pm

- Wednesday, October 12th | 3:45-5 pm

Location: GLCVB Board Room - 500 E. Michigan Ave., Ste. 180, Lansing, MI 48912

A limited number of spots are available so please reserve your space today!

Register to participate

If you are not available on these dates, you will have an opportunity to share your feedback via a community-wide survey later in October. You can register to receive an email reminder when that survey is open at  

We hope you will participate. Your input will help us communicate more effectively about Greater Lansing in the future. For more on the initiative, visit and for more about North Star, visit their website

Thank you for your consideration! Questions? Contact Tracy Padot at

The Greater Lansing Sports Authority is excited to introduce Aaron Lomax, our new Sports Coordinator.

Aaron will be responsible for administrative support, creating client presentations, helping draft proposals for local hotels and sport facilities, managing the client database, and other administrative tasks.

Welcome to the team, Aaron!

Read More About Aaron

The GLCVB is excited to introduce Adrienne Cooley, our new Social Media & Communications Manager.

Adrienne will oversee media relations, social media, written, and digital content with the goal of driving engagement and promoting Greater Lansing as a travel destination

Welcome to the team, Adrienne!

Learn More About Adrienne

The GLCVB is happy to introduce Emily Hedglen, our new Graphic Design Manager.

Emily will develop marketing and promotional materials that promote Greater Lansing. She will also assist in the creation and management of published content on the GLCVB and Greater Lansing Sports Authority (GLSA) social channels.

Welcome to the team, Emily!

Learn more about Emily

The Greater Lansing Sports Authority and Olivet College hosted the 2022 DIII Men's and Women's Cross Country Pre-National Meet at Forest Akers East Golf Course on Saturday, October 1.

The event brought 80 men's and women's teams from more than 40 colleges across the nation. Approximately 900 athletes competed at Forest Akers East to preview the 2022 NCAA DIII Men’s and Women’s Cross Country National Championship Course. The National Championship will take place later this season on November 19th.

Learn More

In order to raise awareness of the many rewarding careers in the hospitality and tourism industry, the Greater Lansing CVB is partnering with community stakeholders and building connections with local education institutions to help connect job seekers with open hospitality positions in the region. 

Hotels, restaurants, attractions, event venues, and more can post their open job positions on the GLCVB Workforce Development website to connect with job seekers. 

Together we can continue to make Greater Lansing an incredible destination.

Learn More

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New Members

The Peanut Barrel

Serving up crazy good burgers, beer & fun for 41 years. #GetInHere and Support Your Neighborhood Bar. Dine in or dine out on our patio. Check out…

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Joe's On Jolly

Familiar faces. Innovative flavors. Enjoy an elevated spin on the classic bar menu with local ingredients and new-age plates. Come as you are in…

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We have over 400 CTAs in our community!!! Let’s keep that number growing as we begin renewal for 2023! The early bird deadline for renewal is October 31 and the price is $10. The prices increase on November 1 to $20 and the final deadline for renewal is December 31.

The process is quick and easy so let’s renew today! You can even renew easily on your smartphone as the CTA site is responsive!

How to Record Your Points

1. Go to CTA Network website

2. Login using your username & password

3. Go to "Record Points/Points Bank"

4. Click ”ADD POINTS below to start a new entry.”

There are four sections where you can record points.

Visiting Attractions — 10 points each

Attending CTA Networking Events/Activities — 5 points each

Reading – 5 points each

Volunteering — 5 points each

Add a quick description and the date of the activity then choose “Submit”.

After reporting 50 points or more, the SUBMIT FEES button will become active and will lead you to the payment process to remit payment.

If you need help with your username and/or password contact Melissa Nay at

Let us know if you have any questions! THANK YOU!!!

Sign up for free member portal training! In-person and zoom options are available.

Stay In the Know with the Member Portal: 

  • Access the convention calendar – see who’s in town. Great for outbound marketing

  • Update your business website listing for both and

  • Update your contact information

  • Update your photos within your website listing

  • Offer a discount or special offer coupon

  • Connect with industry peers

  • Respond to Hotel, Meeting Facility, or Sports Venue leads

  • Pay Membership Dues Invoice

  • Post a hospitality job opening on the website

  • Post a public event to the website

Read More

Upcoming Conventions & Sports Events

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