Recently the CVB sales staff attended the Convention Sales and Service Summit in New Orleans, Louisiana and came away with some really powerful take-aways. One session in particular really spoke to our team and will certainly have an impact on our approach to sales as we get further into 2019.
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CVBs Bring Massive Value
October 23, 2017 by Stephanie Wohlfert, CMP, CTA

As a new Sales Manager with the Greater Lansing CVB I bring some unique insight to the position. Prior to my most recent meeting planning role with a state association, I spent 13 years in the hotel industry. Over the course of that time, I was a sales manager for Marriott hotels in 3 different large cities. At every stage of my career I have seen the value in partnering with Convention and Visitor Bureaus (CVBs) to help bring meetings and events to those cities by participating in sales missions and site visits. I loved my CVB’s as a hotelier, but I had not yet learned how much more they would do for me later in life as a meeting and event planner!
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