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The Greater Lansing Blog

Author

Jessica Wilk

Jessica Wilk, CTA, is a sales manager at Choose Lansing who works with the state association market. She joined the team in 2025 and enjoys connecting planners with the many opportunities Greater Lansing has to offer. Passionate about the region’s family-friendly atmosphere and ever-growing dining scene, Jessica is excited to help planners make the most of their events in Michigan’s Capital Region.

A woman speaks in front of a group of people sitting at tables.

Designing Events That Care: Easy Wellness Touches for Attendees

By Jessica Wilk on Jan. 21, 2026

Today’s meeting attendees are looking for more than a packed agenda, they want to attend events that support their well-being, comfort, and mental health. Incorporating wellness elements into your meeting or conference doesn’t require a full schedule overhaul. Simple, thoughtful touches can make a big impact on engagement, satisfaction, and attendance…

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Photograph of the room at the 2025 Annual Meeting

Top 5 Ways to Boost Attendance and Save Money When Meeting in Lansing, MI

By Jessica Wilk on Sep. 08, 2025

When it comes to planning a successful meeting or convention, two goals are always top of mind: boosting attendance and staying within budget. Fortunately, if you're hosting your event in Lansing, Michigan, both are more achievable than you might think. Here are five smart strategies meeting planners can use to help maximize both value and turnout. …

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