Annual Meeting & Report

Choose LansingTM Reports State of Tourism and Hospitality Industry

LANSING, MICH. – Feb. 27, 2024 – Choose LansingTM held its annual meeting on Feb. 27, sharing the state of the tourism and hospitality industry and 2023 local visitor economic impact. It also celebrated the CTA Star of the Year and recognized longstanding businesses in the community.

Julie Pingston, Choose LansingTM President and CEO, reflects, "The industry continues to gain positive momentum, ending 2023 with 1,049,407 rooms consumed. The hotel occupancy rate landed at 53.8%, a number offset by the addition of more than 700 hotel rooms to the overall inventory. The region’s hotel average daily rate also continued to rebound, ending 2023 at $113.96 compared to $110.29 in 2022."

During the annual meeting, Choose LansingTM celebrated the launch of its rebrand and recognized many of the region’s 476 Certified Tourism Ambassadors who are dedicated to making every visitor experience a positive one. Those acknowledged included CTAs who have served the community for five and 10 years. Tracy Welch, CTA was celebrated as the CTA Star of the Year. 

Choose Lansing acknowledged the following local business anniversaries:

  • Silver Bells in the City - 40 years                     
  • Beggar’s Banquet - 50 years
  • Abrams Planetarium - 60 years
  • Riverwalk Theatre - 60 years                           
  • Linn & Owen Jewelers - 107 years

“2023 was a year of continued growth from the hit the industry endured in 2020. We worked hard to support the hospitality industry, bring visitors to the region, and advocate for a more accessible community,” said Pingston. “As we look forward to 2024, our focus will be to serve as a resource to event planning clients, while continuing to help our local hospitality partners thrive. We remain optimistic that we are well prepared to meet any new challenges we might encounter as the industry moves forward.”

About Choose LansingTM

The vision of Choose LansingTM is to inspire everyone to celebrate and love Greater Lansing as much as we do! This goes hand in hand with our mission, to positively impact our community’s quality of life by developing the region as a visitor destination. Learn more at

The Team Lansing Foundation, along with Choose LansingTM, is pleased to recognize Tracy Welch, CTA as the Greater Lansing Certified Tourism Ambassador Star of the Year. Tracy was honored at the Choose LansingTM Annual Meeting held on February 27, 2024 at the Breslin Center on the campus of Michigan State University.

Learn More About Tracy

Business Anniversaries