LANSING, Mich. – The Team Lansing Foundation, along with the Greater Lansing Convention and Visitors Bureau (GLCVB), is pleased to recognize Heather Cooper Kim, CTA as the Greater Lansing Certified Tourism Ambassador Star of the Year. Kim was honored at the Greater Lansing CVB Annual Meeting held on March 2, 2023 at the The Venue By Eleven 11 Events in Lansing.

“The Certified Tourism Ambassador program has been in our community for 12 years,” said Julie Pingston, GLCVB President. “Each year we get to honor one of our #LoveLansing ambassadors that has gone above and beyond in promoting our region as a visitor destination. In picking this year’s recipient, we as an organization could not think of a more perfect person to receive the title. Someone who has given tirelessly to the program, serving as a promoter and class facilitator since the program began. We’re thrilled to name Heather Cooper Kim as the CTA Star of the Year.”

The event also gave an opportunity to recognize many of the region’s 400 Certified Tourism Ambassadors including 18 CTAs that have served the community for five years and 13 CTAs that have served for 10 years.

The Greater Lansing Certified Tourism Ambassador program aims to equip residents in front-line hospitality and tourism-related positions, such as hotel, local attractions and restaurant employees, with a more in-depth knowledge of the area’s many assets so they may help create a more positive and memorable visitor experience. Upon completion of the program curriculum, delivered through reading assignments and one half-day in-class session and exam, participants will receive a thorough education and a nationally recognized certification designation to add to their resume.

While focused on the hospitality community, any interested Greater Lansing resident may enroll. The cost for the course is $20 per person, with group rates also available. To access a class schedule and additional information visit

The mission of the Team Lansing Foundation is to champion destination development in Greater Lansing through education, research and participation with initiatives that enhance and elevate the value of the tourism assets within our community.

The mission of the GLCVB is to positively impact our community’s quality of life
by developing the region as a visitor destination.

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