The Greater Lansing Blog

Blog

Blog

The next time you attend an event, look around. Those napkins fanned out in a perfect display on the catering table? Someone spent the morning twisting them with a practiced spin of the wrist. The organized map that shows where all of the 400 exhibitors are to set up? Someone has been planning that for a month. That RSVP list that is being scanned for your name? Someone spent months painstakingly updating it so the name tag about to be handed to you could be cross-checked and alphabetized at midnight the night before.

Event planning is not rocket science, but it requires an acute organization and constant attention to detail. If everything goes off without a hitch, it often goes without notice, but if something goes awry, it’s a public display of failure.

Here are ten tips to help you manage planning and execution process of an event – large or small:

Summer in Michigan is a special time for a lot of reasons but if you happen to be a golfer, it’s pretty much paradise. Warm sunny days and cool nights make for premium conditions on the 30 or so courses within the Greater Lansing area and depending on the type of course you like and the amount of money in your pocket, you can be playing a round of golf with your friends in no time flat.

Heads up to all you Pokémon Go folks. No seriously. Heads up from your screens. Lansing is teaming with Pokémon, Pokéballs, gyms, Pokéstops and everything that every young Pokémon Go player needs or wants. We’re pretty sure you could spend a few hours [ahem!] a few days capturing, training, and building up your team. Whether you’re on the red, blue or yellow team, Greater Lansing has a big river, tons of parks, monuments and public spaces.

I’m having a little trouble focusing today, but I doubt I’m the only one. Summer just seems to cast a spell that makes minds wander and attention spans diminish. In my defense, it doesn’t help that Lansing’s Common Ground Music Festival has set up practically right outside my office building and that visions of Tim McGraw and Dierks Bentley keep dancing in my head. 

I cannot think of anything that I enjoy better than sitting outside on a beautiful warm, sunny day. Wait. How about sitting outside on a beautiful day with people you love…sharing stories, laughing and telling bad jokes?
How could it get even better? Sitting outside on a beautiful day with people you love, not having to cook with a server on hand with delicious food and drinks. It. is. the. best. Hands down. The food and drinks just taste better and the atmosphere is most definitely both relaxed and festive.

You just can’t have a successful event without successful speakers. They can bring your agenda to life and engage your audience on a personal level that can’t be replaced by any other meeting element. From the keynote speeches in general session to the breakouts, improving the effectiveness and impact of the speakers at an event leads to real and meaningful results. This leads to an event with increased impact and value as well as one that generates a much greater ROI.

Have you attended Be A Tourist in years past and think you’ve seen it all? How about skipping the super popular and crowded places like Potter Park Zoo and Impression 5 and try something different this year?

I’ve listed ten alternative suggestions, but there are more. Purchase your passport and try something new during this year’s Be A Tourist In Your Own Town.