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Marketing Opportunities

Marketing During Coronavirus

We know these are challenging times for everyone, and that you are likely feeling the pressure that the COVID-19 situation has placed on your business. As a valued Greater Lansing Convention & Visitors Bureau member, we are here to help you promote your business as best you can during these difficult times.

Therefore, we've partnered with the marketing experts at mlive to develop a series of brief, two to four minute videos designed to give you practical tips on ways you can maximize your business. Topics include social media tips, recovery messaging and video conferencing apps like Zoom. Simply click on the image below to begin.

Content Presented by Eric Hultgren - Eric is a driven market leader focusing on how human beings can connect pragmatically using technologies available right now. In addition to being the director of social media and content marketing for the MLive Media Group, Eric is the CEO of a charity that helps at-risk kids experience the performing arts called Now Playing 4 Kids, former adjunct professor of mass media, and nationally recognized podcast host. For Eric, "everything is marketing" is not just a catchphrase, but a lens through which he views the world around him. Questions? Contact Eric at eric@milve.com

Video #1 - Social Media Tips

mlive marketing video #1

Video #2 - Recovery Messaging

mlive video #2

Video #3 - Video Conferencing Apps

mlive video #3

 

Zoom BackgroundsZoom Background River Scene

Want to show your #lovelansing spirit during your Zoom calls?
Download one of the images from our gallery and
represent the region!

Sample Zoom Background to the right.

 

Marketing Opportunities

Marketing your business to key decision makers is vital to the success of your business. As a member of the GLCVB, you have access to unique opportunities to showcase your organization to the visiting public. Your membership offers you the opportunity to communicate with important markets: trade/convention/meeting attendees and meeting planners, sports events, leisure travelers and local businesses.

Coupons & Special Offers

If you have any special offers or coupons that you would like to share with visitors, we will include them on our websites and dining guide. This is a great way to entice visitors to the sights, sounds, and flavors of the Greater Lansing region! You can add coupons or special offers to the member extranet at any time.

Special Events

The Greater Lansing CVB offers sponsorship opportunities at the following event:

Be A Tourist In Your Own Town - This annual, one-day, community wide event is held the first Saturday after Memorial Day. For the price of a $1 dollar passport you receive free admission to over 75 attractions and hot spots. Promote your business to over 15,000 attendees.

Advertising

Visitor Guide - Advertising opportunities are available in the Bureau's premier marketing publication.The annual, four-color publication is released early in the year with a circulation of 120,000 copies and serves as a reference piece for the entire year. The Visitor Guide is designed to promote the Greater Lansing area to visitors, meeting planners, convention delegates, sporting events, our community and new residents. It has a wide, targeted distribution including the following locations:  area hotels, visitor inquiries, Michigan Welcome Centers across the state, GLCVB’s Visitor Centers on Michigan Ave. in downtown Lansing and on Grand River Ave. in downtown East Lansing, Capital Region International Airport, Lansing Center, the Lansing and Meridian Malls, Preuss Pets, Union Station in Chicago, MSU, meeting and convention groups and other locations.

Click here for more information on rates and deadlines or contact Melissa Nay, Membership Manager, at mnay@lansing.org or (517) 377-1410.

2020 Visitor Guide Rate Sheet