2018 GLCVB Annual Meeting
The Greater Lansing Convention and Visitors Bureau (GLCVB) held its annual meeting on February 22 and announced good news for the local economy and recognized numerous individuals with awards for their vision, dedication and loyalty to the Greater Lansing region.
The Greater Lansing region experienced a 1.72% increase in year-to-date area lodging occupancy, breaking last years record high for a new community record of 65.1%, according to Smith Travel Research (STR) data. Additionally, the Greater Lansing region experienced a 3% increase in Average Daily Rate (ADR), or average cost per available hotel room. In 2017 ADR was reported at $106.32 compared to $101.82 in 2016. The numbers from 2017 show the fifth consecutive year that both overall demand for regional hotel rooms, and the rate area lodging partners can charge for them, both went up; Unequivocally the main indicator of a healthy hospitality and tourism market.
“We’ve enjoyed another record-breaking year in the area,” said Jack Schripsema, President and CEO of the GLCVB. “Last year’s benchmark success of just over 1 million hotel room nights consumed was surpassed by 5,000 additional rooms consumed in 2017. This record-breaking visitation should be celebrated by the entire Greater Lansing hospitality community.”
The GLCVB and Greater Lansing Sports Authority also honored community partners with awards at the annual meeting. The Community Champions program was created to recognize local residents for helping to secure/advocate for, group business in the Greater Lansing area. Those recognized as 2017 Community Champions were: Matea Čaluk, Brad Rowe, Amy McCausey, Waylon Sanford, Chris Bortnichak and Mia Keefer.