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The Power of a Community Champion

One of my favorite roles with the Greater Lansing CVB is being the spokesperson for our Community Champions program. Now in it’s sixth year, the Community Champions Program is intended to appeal to the civic pride of local residents by providing well-deserved recognition to the individuals and their organizations for advocating for Greater Lansing as a host city for events and generating positive economic impact to the local area…

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Make 2019 a Success

Set Yourself Up for a Gratifying 2019 NOW We all think about New Year’s Resolutions in January but why not start implementing a few rewarding concepts right now? A colleague told me about something she does every week that I can’t wait to implement (starting this week)…

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So Proud to be a CMP!

The Certified Meeting Professional (CMP) program was launched in 1985 to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting profession, and advance uniform standards of practice. The Event Industry Council proudly reports on their website that the CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition, and event industry. The qualifications for certification are based on professional experience, education, and a rigorous exam…

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CVBs Bring Massive Value

As a new Sales Manager with the Greater Lansing CVB I bring some unique insight to the position. Prior to my most recent meeting planning role with a state association, I spent 13 years in the hotel industry. Over the course of that time, I was a sales manager for Marriott hotels in 3 different large cities. At every stage of my career I have seen the value in partnering with Convention and Visitor Bureaus (CVBs) to help bring meetings and events to those cities by participating in sales missions and site visits. I loved my CVB’s as a hotelier, but I had not yet learned how much more they would do for me later in life as a meeting and event planner…

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Social Media Marketing Works!

Social media has had an incredibly huge impact in its relatively limited time as a communication tool. People that used to keep in touch every now and then on email can now chat and share photos instantly, anywhere, anytime. How has this phenomenon effected the meetings and events industry? In just about every way imaginable…

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