LANSING, Mich.-- The Greater Lansing Convention and Visitors Bureau (GLCVB) is pleased to announce it recently created an opportunity to help those in need with a popular charitable promotion at its Holiday Showcase event, held at the Lansing Center on December 4, 2012.

The Holiday Showcase, designed to bring area event planners and local event services providers, hotels and meeting facilities together for networking, held its second annual mitten drive. Organizations that exhibit at the event were encouraged to decorate their booth with outdoor winter wear, which would then be donated to area charitable organizations. The event hosted 67 booths and welcomed over 130 attendees, most of which participated in the effort, which ultimately collected 1,047 pairs of mittens and gloves, 34 headbands, 28 scarves and 17 hats. The Lansing Lugnuts even chipped in eight baseball mitts. Deserving organizations set to receive the donations are Advent House Ministries, St. Vincent Catholic Charities and Volunteers of America Michigan.

"As an organization charged with promoting the Greater Lansing region, we care deeply about our residents, especially those that may be in need," said GLCVB Sr. Vice President Julie Pingston, CMP, CTA. "This charitable component of our popular client event has been a success two years running and is an impactful way the hospitality community can give back."

The mission of the Greater Lansing Convention & Visitors Bureau is to positively impact the area's economy by marketing the region as a travel destination. Learn more at

Contact: Tracy Padot, VP Marketing Communications
Greater Lansing Convention & Visitors Bureau
517-377-1419 -