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This post was submitted by guest blogger Matt Vande Bunte.

You’ve been holed up in a business conference all day and now it’s time to see why your event planners picked Lansing.

Whether you’d rather hit the links for the last few hours of sunlight or hit the bar for distinctive craft beer and spirits, Michigan's Capital region can help you relax. The middle of the Mitten has so much to experience you’ll wish your conference would last another day.

You just can’t have a successful event without successful speakers. They can bring your agenda to life and engage your audience on a personal level that can’t be replaced by any other meeting element. From the keynote speeches in general session to the breakouts, improving the effectiveness and impact of the speakers at an event leads to real and meaningful results. This leads to an event with increased impact and value as well as one that generates a much greater ROI.