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Author: Heather Kim, CMP, CTA

Heather Kim, CMP, CTA is a Sales Manager with the Greater Lansing Convention and Visitors Bureau focused on the Social, Military, Religious and Fraternal markets.

Contact | hkim@lansing.org | (517) 377-1401
Get to know Heather Cooper Kim!

Social media has had an incredibly huge impact in its relatively limited time as a communication tool. People that used to keep in touch every now and then on email can now chat and share photos instantly, anywhere, anytime. How has this phenomenon effected the meetings and events industry? In just about every way imaginable.

Conferences and meetings are so much a part of the world of today’s busy professional that it’s becoming increasingly important to make meeting more than a PowerPoint presentation and lunch. Sometimes even a dynamic speaker is not enough. Attendees want to have a little fun mixed in. Okay, in some cases, they want to have a lot of fun. And not just at a social event or the pub when the sessions are over, I mean during the conference itself.

The most common question I am asked by social, military and religious event planners is ‘what are some creative solutions for planning events on tight budgets?’ Based on the group and their specific needs I have five solid creative budget considerations that can make an event great at a fraction of the cost.