The Greater Lansing Blog

Blog

Blog

Author: Brendan Dwyer, CTA

Brendan is a graduate of the Michigan State University School of Journalism and has been with the Greater Lansing Convention and Visitors Bureau since 2005. As the Manager of Marketing Communications for the GLCVB and the Greater Lansing Sports Authority, Brendan handles numerous design, writing and media coordination responsibilities. As a life-long Greater Lansing resident, Brendan has a firm understanding of the many strengths of the Capital region as a sports, conference and leisure destination.

Contact | bdwyer@lansing.org | (517) 377-1418

Who hasn't wanted to be a part of a Guinness World Record? Okay, maybe not the longest fingernails or best beard on a lady...but one of the other awesome records! Like how about being a part of the biggest Cornhole Tournament the world has ever known? That sound like a good one? You know it does!

The next time you attend an event, look around. Those napkins fanned out in a perfect display on the catering table? Someone spent the morning twisting them with a practiced spin of the wrist. The organized map that shows where all of the 400 exhibitors are to set up? Someone has been planning that for a month. That RSVP list that is being scanned for your name? Someone spent months painstakingly updating it so the name tag about to be handed to you could be cross-checked and alphabetized at midnight the night before.

Event planning is not rocket science, but it requires an acute organization and constant attention to detail. If everything goes off without a hitch, it often goes without notice, but if something goes awry, it’s a public display of failure.

Here are ten tips to help you manage planning and execution process of an event – large or small:

Summer in Michigan is a special time for a lot of reasons but if you happen to be a golfer, it’s pretty much paradise. Warm sunny days and cool nights make for premium conditions on the 30 or so courses within the Greater Lansing area and depending on the type of course you like and the amount of money in your pocket, you can be playing a round of golf with your friends in no time flat.

In the world of an event planning professional there are many negotiations to be made. Negotiating with event facilities for the best deal, negotiating with your board on the destination of your next event, negotiating with your boss about your event budget, and on and on and on. Yes, negotiating is part of doing business, but negotiating well is more – it’s an art. Being a good negotiator is critical to your success so here are some winning tips on negotiating like a pro. These tips work for anything, whether you're negotiating with a tough-minded colleague over a big deal or with your husband over getting ice cream after dinner.

You just can’t have a successful event without successful speakers. They can bring your agenda to life and engage your audience on a personal level that can’t be replaced by any other meeting element. From the keynote speeches in general session to the breakouts, improving the effectiveness and impact of the speakers at an event leads to real and meaningful results. This leads to an event with increased impact and value as well as one that generates a much greater ROI.

Residents of the Midwest work hard for spring. Other places around the country kind of don’t understand. It literally takes physical effort to remain positive, upbeat and productive when it’s really pretty cold from November into April. For that reason, when Spring break arrives, even if it’s not fantastic weather outside yet, we feel the drive to play. Get creative this Spring Break in Greater Lansing and plan a stay-cation that will have your whole family smiling.

Lights, camera – action. It’s finally time. After waiting and waiting for years one of the most highly anticipated movies in the wildly popular comic book genre is finally here. Batman versus Superman: Dawn of Justice. No more watching trailers or trolling for scraps on the internet. We get to actually go to the theater, get our popcorn and go see it. It’s real. To add excitement, and to make the whole thing feel more real, is that a notable landmark located right here in East Lansing makes a big splash in the film. An awesome backdrop for a key part of the film, the Eli & Edythe Broad art museum makes its Hollywood debut and comes through with flying colors.