LANSING, Mich. - The Greater Lansing Convention and Visitors Bureau (GLCVB) is
pleased to announce that it has been awarded accreditation from the Destination Marketing
Accreditation Program (DMAP). The GLCVB is the first CVB in the State to receive this
esteemed designation. DMAP is an international accreditation program developed by the
Washington, D.C. based Destination Marketing Association International (DMAI). In earning
the DMAP accreditation, destination marketing organizations (DMOs) communicate to their
community, buyers and potential visitors that their DMO has attained the highest measure of
"The GLCVB is honored to receive the Destination Marketing Accreditation from DMAI," said
W. Lee Hladki, President of the GLCVB. "We are very pleased to be recognized in the
destination marketing community for providing outstanding services in accordance with
international standards and benchmarks in this field."
"By applying for and receiving DMAP accreditation, the GLCVB has demonstrated a
commitment to quality programs and services, said Barry Biggar, CDME, DMAP Board Chair.
"Earning DMAP accreditation tells the Greater Lansing community and potential visitors that
your DMO has attained a measure of excellence assuring that their trust is well placed and their
business in good hands."
The GLCVB has been a driving force for tourism for nearly 50 years and is committed to
marketing the Greater Lansing area as a destination for leisure travelers and convention business
of all kinds.
DMAP's accreditation standards cover a wide variety of topics including governance, finance,
management, human resources, technology, visitor services, group services, sales,
communications, membership, brand management, destination development, research/market
intelligence, innovation and stakeholder relationships.
DMAP is an independent international accreditation body and a leader in defining quality and
performance issues in destination marketing. For additional information on DMAP visit
The Greater Lansing Convention & Visitors Bureau seeks to positively impact the economic well
being of the Greater Lansing area by marketing the entire region as a desirable convention and